A single word exhorting everyone who agrees with the values of this candidacy, to participate actively, no matter what their origins or geographic borders are.
#wearelecce2019 : you read it all at one go and that's the claim of the new communication campaign of Lecce2019. A single word exhorting everyone who agrees with the values of this candidacy, to participate actively, no matter what their origins or geographic borders are. After "jump for change" - the first step of the campaign - Lecce2019 counts on citizen's portraits to restart and look ahead to a future enriched with lots of experiences, exchanges, knowledge acquired during this year working hard on the field. To participate is very easy: you just have to send one or more group photos to the address: firstname.lastname@example.org together with a short caption reporting the origin city and specifying if the portrayed group is a specific organization (family, collective, association or just a group of friends).
Each picture will be reissued with the headline "wearelecce2019": a yellow band that connects and emphasizes the idea that to become European Capital of Culture is possible only working together, since citizens themselves are keepers of knowledge and because Lecce2019 is not only about the cities of Lecce and Brindisi but affects the whole area, therefore Salento2019.
More than a slogan it's an invitation to identify ourselves as a community, to do our own part, to embrace a project, meet people, share, be touched and join a portrait of a land reflecting a process that encourages personal relationships, sharing knowledge and the essence of being together and that deserves to be admired as we can admire a landscape.
#noisiamolecce2019 looks ahead, though the eyes of everyone who will answer this open call. The first photo gallery will be online from Thursday, 12 July and soon spread through Lecce2019 media mix, from web to print, from radio to web televisions, including twitter storms and hashtags.
So many ways to partecipate